11.13.2006
11.08.2006
Magic
Today I saw an ad for new Puffs tissues, where they actually described a "magic" layer in their tissue. Lots of advertisements do close-ups on their products, "magic" close-ups, where they show "magical" seeming features. Like little vacuums sucking up your pores, or whole vitamins restoring your hair strand by strand. I've even heard advertisements touting products that "work like magic." Like, being the operative word that keeps them grounded in advertising reality. But today was the first time I've ever heard an advertisement describe something simply as "magic". As in, our tissue works better because of the magic layer inside. From their website, "New Puffs Plus has moisturizers galore. With a new magical layer, it'’s silkier than before. It'’s soothing as can be, with lotion, aloe, and E." Magical.
11.02.2006
11.01.2006
RELIC HUNTER
My brother just interviewed with the travel channel to be the host of a new series they are producing, "Relic Hunter!" It seems he did really well, and now he has a screen test. He doesn't think that the screen test will accentuate his athletic prowess, so he wants me to make a video of him "climbing up things" and "rolling in a tire into the water." He also said that he wants to use footage of himself swinging on a rope swing so that the producers know they will have plenty of "eye candy" for their show. To prepare he is watching "The Crocodile Hunter," "Indiana Jones," and "jackass." Here's the thing, all the ridiculousness of that aside, he is PERFECT for this job. So, fingers crossed, my brother could be the next Steve Irwin, or even better the next Steve-O.